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Print Guys
Postcards
Postcards
Printed postcards punch above their weight for direct mail. They are impossible to ignore because there is no envelope to open. The message is right there.
Real estate agents, retailers, and hospitality businesses use them because they work. Economy and premium options quoted on every job.
One thing worth knowing: heavier stock gets kept. A postcard on 350gsm feels like something worth holding onto and people are significantly more likely to pin it up, put it in a drawer, or pass it on. Lighter stock feels disposable and gets thrown away faster. If you are investing in a direct mail campaign, do not save money on the stock weight.
Specs:
- Size: A6 standard. Custom sizes on request.
- Stock: 300gsm to 400gsm
- Finish: Gloss, matte, or uncoated
- Printing: Single or double sided
- Turnaround: Most orders 1 to 2 working days
FAQs:
What stock weight do you recommend for postcards?
300gsm to 350gsm. A postcard needs to feel substantial in the hand and hold up in the post.
Can I get postcards with a matte back for writing on?
Yes. We recommend matte or uncoated stock on the reverse for a writeable surface.
What is the difference between A6 and DL postcards?
A6 is 105x148mm - a square-ish format. DL is 99x210mm - a long thin format. Both are common for direct mail.
Can postcards be used for direct mail?
Yes. Postcards are one of the most effective direct mail formats - no envelope to open means your message is seen immediately.
