Economy vs Premium Print Explained

Not all print jobs are the same and not all print jobs need the same press. We run two digital production options at Print Guys and understanding the difference helps you make a better decision for your brief and your budget.

This is not a page where we try to upsell you. It is a page where we explain the difference honestly so you can decide what is right for your job.

ECONOMY DIGITAL PRINT

  • What it is

    Our economy press is a Fujifilm digital press, a reliable high quality production option that suits the vast majority of everyday print jobs. Consistent colour, clean results, and fast turnaround. For most applications it is entirely the right choice.

  • What it produces

    Good reliable colour reproduction across the full range. Clean edges, consistent registration, and a professional result that suits most commercial print applications. If you have been printing with us for a while, most of your jobs have likely come off this press and looked exactly as expected.

  • Best for

    Flyers, stationery, loyalty cards, notepads, numbered tickets, standard booklets, brochures, folded leaflets, internal documents, and any job where the priority is a reliable, cost effective result rather than colour-critical reproduction.

  • Turnaround

    Generally faster than premium production. Economy jobs move through our workflow quickly which contributes to our fast turnaround on standard products.

  • Relative cost

    Lower than premium. The cost difference varies by product and quantity. We will show you both options when it is relevant so you can decide.

PREMIUM DIGITAL PRINT

  • What it is

    Our premium press is an HP Indigo digital press. HP Indigo is widely regarded as the gold standard in commercial digital print and is the press of choice for agencies, designers, and brands that need colour-critical results. If you are an agency or reseller looking for an HP Indigo supplier in Auckland, you are in the right place.

  • What it produces

    Richer, more accurate colour reproduction. Finer detail in photography and illustration. A result that holds up to close scrutiny and feels premium in the hand. The HP Indigo's expanded colour gamut and consistent ink laydown deliver a result that standard digital presses cannot match. Printed on sustainably sourced stock.

  • Best for

    Business cards for premium brands, annual reports, wedding invitations, event invitations, anything going to a board or shareholders, creative work produced for clients by agencies and designers, and any job where the person receiving the print will notice and judge the quality. When the print itself needs to communicate that you take quality seriously, this is the press to use.

  • Turnaround

    Slightly longer than economy in some cases due to the production process. We will confirm turnaround when you enquire.

  • Relative cost

    Higher than economy. We will show you both options when we think the comparison is useful so you can make an informed decision.

HOW WE DECIDE WHAT TO RECOMMEND

We run two production options and we know from experience which one suits which brief. When you get in touch we will recommend what we think is right for your job and offer the alternative when we think it is worth considering.

If you are ever unsure which option suits your job, ask us. We will give you a straight answer.

QUICK COMPARISON

Economy Premium
Press Fujifilm digital press HP Indigo digital press
Colour reproduction Good, reliable Richer, wider gamut
Detail Clean and consistent Finer, more accurate
Stock Quality commercial stock Sustainably sourced stock
Turnaround Fast Slightly longer
Relative cost Lower Higher
Best for Flyers, stationery, loyalty cards, tickets, standard booklets, brochures Business cards, annual reports, wedding invitations, premium brochures, agency and creative work, premium brands

NOT SURE WHICH IS RIGHT FOR YOUR JOB?

Get in touch and we will tell you what we recommend and why. No upsell, no mystery. Just the right press for your brief.

Get in touch